项目背景

欧派卫浴，隶属中国整体家居龙头企业——欧派家居集团。凭借多年来对家居发展方向的精准把握，以及对消费者需求的不断关注与探索，自90年代末进入卫浴产品的研发和生产以来，欧派屡建奇功，迄今已有近千家卫浴专营商场服务全国，产品远销全球多个国家和地区。欧派卫浴，矢志打造当代定制卫浴行业标杆品牌，为全球亿万家庭创造温馨舒适的家居生活。

Oppein bathroom, belong to China whole household leading enterprise - OPPEIN group.With years of household development direction of the precision, and the increasing attention to consumer demand and exploration, since the late 90 s into the wei yu product development and production, have Europe repeated evidence, have already nearly thousand sanitary ware monopolizes the market service across the country, products are exported to many countries and regions in the world.Oppein bathroom, with the aim of creating a contemporary customized bathroom industry benchmark brand, to create a warm and comfortable home life for hundreds of millions of families around the world.

 

设计亮点

此次网站改版途必科技为欧派卫浴提供的了垂直设计的官网解决方案。页面设计一改常规，通过远近纵深手法营造空间感，配合温馨的场景展示，让浏览用户更有归属感，整体网站更具亲和力。以logo VI色点缀页面，增强页面的活力，更多正能量的真是。另外，整站设置了分享功能，浏览者在任何区域看到自己所想要分享或是想要收藏的信息，都可以进行一键分享到自己所需的平台上，非常便捷。

 

用户体验

欧派卫浴一直很注重浏览者的浏览体验，网站的页面设计一改以往的繁杂内容的设计，以时尚大气的形象面向浏览者。首页以形象代言人及活动海报作为轮播，便于为浏览者更便捷的浏览所需内容，感受更为良好的浏览体验。版面的分类简单明了，运用现在轻互联网产品的思维，把页面的关系尽量简单，垂直化，让用户体验更加直接。

Oppein bathroom has always paid great attention to the browsing experience of the visitors. The page design of the website has changed the design of the complicated content in the past, and it is aimed at the visitors with the image of the fashionable atmosphere.The home page is broadcasted with image spokesperson and activity poster, which makes it easy for visitors to browse the content and feel a better browsing experience.The classification of the layout is simple and clear, using the current thinking of light Internet products, the relationship of the page is as simple as possible, vertical, and the user experience is more direct.