项目背景

Project background and color matching principle

碧优选采用生产销售一体化的业务模式， 通过社区生鲜店、生活超市、线上商城、商贸公司等立体业态组合,为消费者提供特色生鲜食品、日用品和健康生活服务。碧优选以“为社会提供安全、丰富、好吃、实惠的食品”为使命，借力现代农业，建设农产品的标准化及端到端的全产业链，对接原产地农业合作社，采用高标准选品和全链路品控，真正做到健康食品“从田间到餐桌”。

Bijoy adopts a business model integrating production and sales, and provides consumers with specialty fresh food, daily necessities and healthy life services through a combination of three-dimensional business formats such as community fresh food stores, lifestyle supermarkets, online shopping malls, and commercial companies.

视觉风格

Visual style

网站banner图采用超市场景大图作为主观视觉的展示，页面的排版布局采用了分块化的创意形式设计，这样可以更好的强版面的层次感，跳脱感。箭头可以进行banner图的轮播切换，增强版面的交互性

Bijoy adopts a business model integrating production and sales, and provides consumers with specialty fresh food,daily necessities and healthy life services through a combination of three-dimensional

网页配色分析

Project background and color matching principle

网站的整体风格主要以清爽为主，网站的整体色调主要以嫩绿色为主色调，玫红色为点缀色。页面采用了LOGO的“碧字作为背景的点缀装饰，同时采用了弧装饰以及园角的设计手法，能够与LOGO书写的柔和度形成相互呼应的效果，同时更好的吸引用户的眼球，能更好的传达品牌形象。

Bijoy adopts a business model integrating production and sales, and provides consumers with specialty fresh food, daily necessities and healthy life services through a combination of three-dimensional business formats such as community fresh food stores, lifestyle supermarkets, online shopping malls, and commercial companies.

布局规划

Visual style

首页主要布局规划为：banner图、热门活动、优选优品三大部分的内容。采用等比例分割的形式进行排版展示，便于用户遇浏览阅读。主要突出宣传店铺促销的效果，从而达到招商的效果。

Bijoy adopts a business model integrating production and sales, and provides consumers with specialty fresh food,daily necessities and healthy life services through a combination of three-dimensional